Adding Sprinkles of Love with Lexy's Cupcake Bar
It’s a Sunday morning in Bushwick, Brooklyn. The sun is beginning to peak through the large windows at the loft we’re using to shoot, and there’s an air of excitement throughout the space. A few minutes into setting up, Lexy walks in with a huge smile and warm embrace. A positive temperament is the usual for the Brooklyn bred baker, whose cupcakes and cakes have given her a growing client list and tweets singing her praises. Having always done baking, her company, Lexy’s Cupcake Bar, turns three in September. “I’ve always baked, and everyone’s always coming over to my house to eat whatever I bake. A lot of my friends pushed me, like why don’t you start a business? You might as well get paid for it since you already bake for everyone.” Starting off doing simple cupcake decorations to more elaborate fixings on bigger cakes, she’s seen growth within herself as an individual and businesswoman. Taking on encouragement and critique from her friends and family has allowed Lexy to grow closer to her goals. “I was weary about having to bake on call; when someone needed me to bake something I was worried about that and would feel overwhelmed. Now I love it, I love the reaction from my customers; I love how people love my cake.”
The adoration doesn’t stop with just individual cake orders; Lexy’s Cupcake Bar has held cupcake-tasting events where she showcases different flavors, of which she’s yet to receive a complaint on. “When I had a set flavor list, which was about thirty flavors and maybe ten liquor infused flavors, I wanted to showcase that and have everyone try them, and let me know which ones they liked the most... I have the pop ups, where I choose a significant amount of flavors and I sell them individually at the event. People come in; buy cupcakes and drinks, and just chill.” Though she’s usually a one-woman business, there’s always a team with her when putting on events. During Lexy’s decadent events you’ll be sure to find a group of women working in a seamless assembly line style, adorned in anything from all black outfits to their finest Halloween get ups. There’s always someone at the bar, someone at the cupcake stations, and
someone to greet and leave you with a smile. Having had four events in total, she’s in the process of putting together another event in the summer.
We know absolutely nothing about cake beyond what utensil is best for optimal cake to icing scooping, it’s surprising to learn that there are challenges for Lexy when it comes to daily tasks. “Summertime is usually a big issue when it comes to [fondant] cakes because the temperature is really important. So, between that and things like chocolates not melting properly…Sometimes, chocolate doesn’t like me, and I don’t like it either. It’s just little things that can make it very overwhelming, especially doing the amount of work that I do now compared to what I used to do. Then I work also, so it’s a lot.” Having a 9-5 as well as running a business is nothing short of a feat, but Lexy takes it all in stride. Speaking with an air of confidence, she knows her worth and adds both interest and taxes. Working as a nurse, she’s reached her highest point and is utilizing her skills to finance how high she wants to go with Lexy’s Cupcake Bar. Not relying on loans, she’s doing everything from scratch to fully appreciate how far she’s come, and where she’ll go.
Always inspired by what she bakes, Lexy’s more popular orders include rosette and drip cakes. With the onset of more elegant events like gender reveal parties and baby showers, she’s had to up her ante on what she provides. “Now I’ve graduated to both cupcakes and cakes, but also whole treat tables with rice krispies and pretzels and all that. I think with the way the orders are coming in for those specific occasions, I’ve had to try adjusting to what they typically want…I do really enjoy it. When these orders come in, I try to do it as perfect as they want it, and as perfect as I want it too. I just put my best foot forward; it’s mine so I try to make it a representation of me.” Allowing her cakes and cupcakes to speak for her has brought her this far, and with all that she’s working on for the future this won’t be the last that we hear or see of Lexy’s Cupcake Bar.
words and photos by Shanté Carlan